About
I help lifestyle, wellness and sport brands grow through visual storytelling — combining photography, creative direction and long-term strategic support
MY MISSION
THE GOAL is simple.
I'm here to help you FALL IN LOVE with your OWN BRAND- and trust it enough to let it GROW.
I work with brands and people who value depth over noise.
Who care about how things feel, not just how they look.
My approach blends minimalist photography with creative direction and strategic thinking — creating images that feel honest, grounded and intentional, and the structure behind them to support long-term growth.
No big egos. No forced performance.
Just real connection, clarity and consistency.
If you’re building something meaningful and want it to be seen — calmly, beautifully, and with purpose — we’ll work very well together.
THE GOAL is very simple.I'm here to help you FALL IN LOVE with your OWN BRAND.
Hello there.
I'm Melanie.
I’m a Dubai-based photographer and growth partner working with lifestyle, wellness and sport brands, as well as founders and creative-led companies.
I help brands grow through visual storytelling, brand photography and creative direction — creating images that feel calm, intentional and aligned with who you are, and the strategic structure behind them to support long-term growth.
My approach combines editorial photography with a deep understanding of brand identity, content strategy and consistency. I work closely with founders and teams who want more than a photoshoot — they want clarity, cohesion and visuals that actually work across web, campaigns and social platforms.
No noise. No trends for the sake of it.
Just thoughtful collaboration, real connection and imagery that feels true — and positions your brand with confidence.
My favourite part of the process?
That moment when everything clicks — and your brand finally looks and feels like itself.
QUICK FACTS
Based in Dubai
Photographer & Growth Partner
CAVA & ITALY-always a good idea
Minimalist at heart
Drinks yerba mate daily
Natural light over artificial everything
Calm energy, sharp eye
Obsessed with clarity and consistency
Strong brands reflect the people behind them — clearly, consistently, and with intention.
- COOKYOURLIFE
FOREVER INSPIRED BY
terracotta
TEXTURES
natural elements
retail spaces
SCALE + CURVES
Spaces, light, movement and the quiet details that shape how brands are experienced.
Ready to work together?
If you’re looking for more than a photoshoot —
and want visual consistency, clarity and long-term support —
this is where it starts.
I work with founders and brands who value thoughtful collaboration, strong direction and visuals that support real growth.
Let’s build something that lasts.
WORK WITH ME
